SIZING UP E⁠-⁠CIGARETTE MARKETING
One factor that people think contributes to the increase in teen vaping is the way e⁠-⁠cigarette companies promote their products. Follow the steps below to uncover the misleading ways e⁠-⁠cigarettes are marketed to teens.
You will need to find two different advertisements for any product (other than e⁠-⁠cigarettes). These may include magazine ads, photos of billboards, or links to television or internet ads. You should choose one ad that you think is aimed at adults and one designed for teens.
2. ANALYZE THE MESSAGE
3. DECODE THE MARKETING MESSAGE
4. KNOW THE REALITY
Now that you know the tactics that e⁠-⁠cigarette companies use to make their products more appealing to vulnerable populations, read the below credible resources to learn the facts about how vaping and e⁠-⁠cigarettes harm your health. While you read, think about what you are told in the ads versus what the scientific facts are.