Official websites use .gov
A .gov website belongs to an official government
organization in the United States.
Secure .gov websites use HTTPS
A lock (
) or https:// means you’ve safely connected to
the .gov website. Share sensitive information only on official,
secure websites.
Booklet
Download this item
(opens in a new window)
Winner of a Gold Digital Health Award, this resource guide is based on lessons learned from FDA’s tobacco prevention campaigns and shares best practices with public health practitioners who want to apply influencer marketing strategies to their own program, especially those related to tobacco prevention. It shares a variety of practical information and tips about influencer marketing, including preparation, implementation, and measurement of an influencer marketing campaign. There are also several case studies with real-world examples of successful influencer marketing. (Note: This item is download-only.)