Skip to main content

Reflection Point: Public Health Campaign Research Lifecycle

Fact Sheet

Reflection Point: Public Health Campaign Research Lifecycle

Order Prints

No fee for items and shipping.

Download-only item. (Temporarily out of stock for print orders – please contact us if you have questions.)

View larger image and/or download
(opens in a new window)

This fact sheet describes “The Real Cost” public education campaign’s research process including audience analysis, foundational and formative research, and process and outcome evaluation. For more information on “The Real Cost” Campaign, visit FDA.gov/tobacco.