Influencers 101: Identifying Goals and Metrics for Your Influencer Program

This 8.5”x11” one page resource sheet provides guidance on identifying goals and metrics to measure performance of an influencer program for a public health campaign. More information can be found in the full guide, Influencers 101: Best Practices and Practical Approaches for Public Health Campaigns. (Note: This item is download-only.) For more information on influencer marketing campaigns, visit [FDA.gov/tobacco](https://www.fda.gov/tobacco-products/public-health-education/public-health-education-campaigns#Digital%20Resources%20for%20Campaign%20Implementation).