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Fact Sheet

Influencers 101: Identifying Goals and Metrics for Your Influencer Program

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This 8.5”x11” one page resource sheet provides guidance on identifying goals and metrics to measure performance of an influencer program for a public health campaign. More information can be found in the full guide, Influencers 101: Best Practices and Practical Approaches for Public Health Campaigns. (Note: This item is download-only.)