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Exchange Lab Digital Content: Publishing Instructions

On this page, learn about content syndication and how to publish the different types of digital content available in Exchange Lab:

About Content Syndication: Frequently Asked Questions

Types of Digital Content Available in Exchange Lab

Step-by-Step Publishing Instructions

About Content Syndication: Frequently Asked Questions

What is content syndication?

Exchange Lab content syndication allows you to place content – either text or images – from the FDA Center for Tobacco Products (CTP) website on your own website. When syndicated, content is automatically updated on your website whenever it is updated on FDA's website.

Why should I syndicate content?

There are many reasons to syndicate FDA/CTP content:

How does it work?

Exchange Lab's robust application programming interface (API) allows you to display FDA/CTP content on your website using Javascript or Iframe code snippets you copy/paste directly into your own website page. If you have a content management system (CMS), syndication services can also be integrated directly with your existing workflow.

Types of Digital Content Available in Exchange Lab

Exchange Lab contains several different types of digital content:

In addition, Exchange Lab contains print materials that you can order or download.

Step-by-Step Publishing Instructions

How to syndicate text for web pages

  1. On Exchange Lab, go to Web Content > Web Pages to find available text from FDA's web pages for you to syndicate.
    Link: Web Pages
  2. To preview the text that will be placed on your website, click on "Get Full Text for Syndication."
    Link: Get Full Text for Syndication
  3. Next, save the page for syndication. There are two ways to do this:
    • Option 1: From the main Text for Web Pages section, click on the small bookmark located to the right of the page title. (You will be prompted to log in or register for Exchange Lab if you have not done so already.)
      Button: Web Pages Bookmark

      The bookmark will turn red once it has been selected for syndication. You can choose as many pages as you want.
    • Option 2: If you are previewing a piece of content, click on "Save this page to your web content." (You will be prompted to log in or register for Exchange Lab if you have not done so already.)
      Button: Save this page to your web content
  4. When you are finished selecting pages to syndicate, go to Web Content > My Web Content.
    Link: My Web Content
  5. In My Web Content, your added web content will appear under Web Pages. To copy or download the code for the selected page, click on the dark gray bar with the web content title to expand the accordion.
    Accordion Control: Web Pages section of My Web Content
  6. To preview the content that you will syndicate, click on "Preview Page in New Window."
    Button: Preview Page in New Window
  7. Select and copy (CTRL+C or right click and select "Copy") the syndication code that is located at the bottom of the accordion.
    Text Area: Copy this code to your site.
  8. Within your own website publishing system, paste (CTRL+V or right click and select "Paste") the code into the body content where you want the text to reside on your site.
  9. Publish the content on your website. Every time CTP updates the content you have syndicated, it will automatically update on your website as well.

How to syndicate images and interactive media

  1. Browse Web Content > Media to find images and interactive media to syndicate.
    Link: Web Content - Media

    Note: Multiple media items may be combined into a unified "feed" that will display on your website with one convenient code script snippet.
  2. Preview the image or interactive media and see more information about it, by clicking on "Preview Media Item."
  3. Next, save the item for syndication. There are two ways to do this:
    • Option 1: From the main Web Content — Media area, click on the "Add" button. The button will change to a red "Remove" button once it has been selected for syndication. Include as many items in your feed as you want.
      Button: Add Media Item
    • Option 2: From the content preview, click on the "Add" button.
      Button: Add Media Item
  4. View the items that will be included in your feed one of two ways:
    • In the main Web Content — Media section, these items are listed on the right-hand side of the page. You may also remove unwanted items using the "X" buttons.
      Button: Remove Media Item
    • In My Web Content, the content that you recently added will appear under Media. Click the dark gray box with the title of your feed to expand the accordion. You may remove unwanted items if needed using the "X" buttons.
      Button: Remove Media Item from feed on My Web Content page
  5. In My Web Content, your added images and interactive media will appear under Media. To copy or download the code for the selected syndicated page, click on the dark gray bar with the title of your feed to expand the accordion.
    Accordion Control: Media section of My Web Content
  6. Click on "Preview Feed" to see a preview of the content in a new window.
    Button: Preview Feed in My Web Content Media section
  7. Select and copy (CTRL+C or right click and select "copy") the syndication code that is located on the right-hand side of the accordion.
    Text Area: Copy this code to your site.
  8. Within your own website publishing system, paste (CTRL+V or right click and select "paste") the code into the body content where you want the item to reside on your website.
  9. Publish the content on your website. Every time CTP updates this item, it will automatically update on your website, too.

How to syndicate a 3D image

  1. After signing in, choose "3D image" under Media.
    Link: Web Content - 3D Image
  2. Copy and paste the item's code on the specific webpage where you want this image to reside on your site, then publish. (Please note: This image does not appear in the "My Web Content" section.)
    Text Area: Copy this code to your site.