Preventing Chronic Disease | The Role of Fear and Disgust inPredicting the Effectiveness of Television Advertisements ThatGraphically Depict the Health Harms of Smoking - CDC
Antismoking television advertisements that depict the graphic health harms of smoking are increasingly considered best practices, as exemplified by the Centers for Disease Control and Prevention’s current national campaign. Evaluation of responses to these widely used advertisements is important to determine advertisements that are most effective and their mechanisms of action. Our study tested the hypothesis that advertisements rated highest in fear- and disgust-eliciting imagery would be rated as the most effective.
Media Type: Html
- SourceUrl: http://www.cdc.gov/pcd/issues/2014/14_0326.htm
- Syndication ID: 12183
- Language: English
- Source: Centers for Disease Control and Prevention (CDC)
- Date Syndication Captured: Monday, May 23, 2016 at 10:52 PM
- Date Syndication Updated: Tuesday, May 24, 2016 at 01:07 AM
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