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CDC

Preventing Chronic Disease | Implementing a Farmers™ Market Incentive Program: Perspectives on the New York City Health Bucks Program - CDC

CDC  nutrition  health promotion  Preventing Chronic Disease  PCD  Fruits and Vegetables  Farmers’ market  Health Bucks 

One strategy for lowering the prevalence of obesity is to increase access to and affordability of fruits and vegetables through farmers’ markets. However, little has been documented in the literature on the implementation of such efforts. To address this gap, the Division of Nutrition, Physical Activity, and Obesity (DNPAO) sponsored an evaluation of the New York City Health Bucks program, a farmers’ market coupon incentive program intended to increase access to fresh fruits and vegetables in underserved neighborhoods while supporting local farmers.

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