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Almost everyone can relate to stories about bullying. It is no wonder so many movies, TV shows, video games, and other forms of entertainment include bullying themes. When a storyline reflects bullying in the real world, it is as compelling for audiences as it is a powerful tool for change.

Choosing sources to give insight about a bullying story can be difficult—especially on deadline. But a qualified expert can mean the difference between a well-reported story and one that aggravates the situation or increases misperceptions.

Many studies show that the media has the power to influence the public’s view of the world. That’s why it’s so important to get messages about bullying right—especially in an era when misinformation can spread across the Internet in an instant. Here are some common pitfalls:.

The sharable, remixable, and permanent nature of digital media means small things can have a large impact. Anyone who creates online content about bullying—from casual tweeters to paid journalists—can use their online presence to accurately inform and connect with readers about the topic, guide them to quality bullying resources, and ultimately be part of the solution.